National Philanthropy Day

Story and Photos by Pat Krause

The Association of Fundraising Professionals Desert Communities Chapter held its National Philanthropy Day luncheon on November 6. The event celebrated its 20th anniversary at Agua Caliente Resort Casino Spa. The luncheon honors deserving individuals for their philanthropy and dedication to the community.

Association of Fundraising Professionals board members

The luncheon started with Patrick Evans, a former honoree, who thanked everyone for coming. He asked everyone to stand while he introduced Winston Gieseke, who sang the national anthem. There was a lot of clapping afterward, as he sang it beautifully without music.

President Cindy Burreson spoke to the guests. Over 350 people attended this special day to honor friends and co-workers. Cindy spoke about how the community works together to change the world. It takes many donors, sponsors and volunteers to make this day happen. Each was named and recognized on a video screen.

Hal and Diane Gershowitz with President Cindy Burreson

Honorees this year included Liya Kakar, who received the 2026 Outstanding Youth in Philanthropy award. Liya has worked as a volunteer, mentor and fundraiser.

The 2026 Outstanding Nonprofit Founder award went to Dr. Terri Ketover. Terri started Do the Right Thing–Greater Palm Springs. She has received many awards for her philanthropy and dedication.

Frank and Maryann Xavier and Pam Weekly

The 2026 Outstanding Fundraising Volunteer award went to Susan Gelman. Susan has shown her lifelong passion for children with her leadership, talent and positive, can-do spirit.

The 2026 Outstanding Fundraising Professional award went to Kelly Levy. Kelly has helped raise millions for BIGHORN Cares, BIGHORN BAM and BIGHORN Scholarships, as well as funds for health care and hospitals.

Honorees: Terri Ketover and Tim and Carol Rochford.

The Carreon Foundation received the 2026 Outstanding Philanthropic Organization award.

The 2026 Outstanding Philanthropists award went to Diane and Hal Gershowitz. This couple has spent years giving to the Barbara Sinatra Children’s Center and McCallum Theatre, among other charities—a life of philanthropy and leadership.

Members of the Association of Fundraising Professionals

Each honoree had a short video highlighting their great work, and each spoke to the guests and thanked them for the honor.

The final 2026 Lifetime Achievement Award was given to Carol and Tim Rochford. This couple has shown a lifetime of generosity, leadership and philanthropy throughout the Coachella Valley and beyond. Their mission, “It’s all about the kids,” has brought aid and assistance to local children’s charities. Supporting these charities has brought great help to children in need.

The Association of Fundraising Professionals’ mission is to enhance philanthropy by enabling people and organizations to be effective through networking, mentoring and advocacy.